Growth Hacking House
July 2022 Edition
INCREASE YOUR SALES WITH THE GROWTH STRATEGIES USED BY TOP COMPANIES
The training that will take your project to the next level
what can you learn from this course?
Growth Hacking House is an exclusive experiential training, in which during 3 days you will learn the methodology, tools and hacks used by the fastest growing explosive companies.
A unique and 100% practical experience from which you will get at least 3 hacks/tricks tailored for you, for immediate implementation in your project.
In addition, we will co-create among the participants a social project to put into practice all the tools and strategies we learn. Learning by doing» is one of the best ways to learn fast, and it’s great to be able to do it having a social impact!
Get ready for something unique and exclusive that will take your project to the next level and, in addition, live this experience in a luxury house with other Growth Hackers.
Who is it intended for
Ideal for
Businessman
You already have your business and want to scale it, or you have a project in mind, however, you lack a plan of action. This training will give you an exact guide to accelerate your project by investing the minimum resources.
Marketing geek
Your passion is marketing, that’s why we have created this training that combines everything you love, creative marketing, psychology, automations, metrics and success stories.
CMO – Head of Growth
You have or belong to an agency and want to improve your KPI’s, we are data-driven and only take actions based on data. In this training you will learn new ways to improve metrics without having to invest more in marketing.
Noncoonformist
You feel stagnant professionally and want to give a 360º turn to your life, this training is also for you, because in a fun way you will learn one of the best paid professions, to be a «Growth Hacker»
Course content
- Introduction and context
- Basic concepts: T-shaped, Growth Hacking vs Marketing, 5s attention, OPN’s, OMTM,
NSM, Funnel Marketing, AARRR, push/pull, low hanging fruit, botetics, etc. - The ecommerce web
- Famous
hacks - Mindset
Expressimmersion to the key concepts
Analyzing the pirate funnel from the point of view of a Growth Hacker, looking at different tools and real examples.
- The pirate’s compass and your business
- Acquisition
- Activation
- Referral
- Revenue
Dinámica individual y puesta en grupo para aprendizaje compartido
The growth of the top companies is not due to their «hacks» or «luck», they all use a scientific methodology.
- Models of thought
- G.R.O.W.S Process
- Business Model Canvas, Value Proposition Canvas
- Prioritizations B.R.A.S.S., P.I.E e I.C.E.
- Growth Loops
- Methodology and persuasion to increase your results.
- Main elements and optimization levers
- Lift Model
- Fogg Behavior Model
- Physical vs. psychological avatar
- Top tools
- CRO psychology and cognitive biases
- CRO process phases
Monitor metrics and take action based on real business data. Shy away from assumptions.
- What cannot be measured cannot be improved
- Data-Driven marketing
- Metrics vs analytics
- Events and funnels
- Cohort analysis
- Data democratization, how to create a dashboard
- Webscrapping
- Mail Finders
- Lead magnets
- Connectors
- API’s
- Automated sales funnels
- IA tools
- CRMs, Lead Scoring
- Reverse engineering of competitors
- Boothetics (Linkedin, Facebook, Instagram, etc)
- Creating your first Growth Engine
Get to know the different channels and exploit them like a pro. Quick wins, hacks and advanced strategies for:
- Inbound vs Outbound Marketing
- PR
- Mail marketing
- Facebook Ads
- Instagram Ads
- Content generation
- Black SEO vs White SEO.
- «SEO-Pirámides» y webs satélite.
Implement the methodology in your project, and lead the change in your team to trigger results.
- Scrum en Growth Hacking
- Team dynamics
- Tips and common mindset
Faithful believer of Learning by doing. During the training, we will see powerful tools and study cases, but most importantly, we will all practice in a common project: A project with a social dimension.
What could be better than being able to learn by practicing in a real project, and also to do our part in making the world a better place?
It will be a collaborative project that we will decide based on voting. We will work the 3 days to create the MVP and capture the first users. Without investing in marketing and using our new Growth Hackers mindset! 😉
Possible examples of projects (app to find blood donors, community platform to share tips for your «home garden», web to digitize a neighborhood business, platform for pet adoption, etc).
The scope of the social project we believe will be:
- Creation of the web, landing or app MVP
- Growth hypothesis generation and validation
- Attraction of first users/interested parties with Growth Hacking tools and strategies.
(Optional but recommended): At the end of the training, we will continue working on the social project in order to continue practicing and training as Growth Hackers. Sound good?
*The agenda may vary slightly depending on the motivations of the participants. Do you miss any topic, write me!
My name is Rafa Ferrer,
Growth HackerDeveloperGrowth Marketer Compulsive Positive Marketer
Hi, I’m Rafa Ferrer, CEO of Neki, social entrepreneur, professor at TheValley master and I lead the Growth Hackers team in my company.
After investing more than 100.000€ in paid marketing campaigns, I learned that the biggest impact is in organic growth strategies, growth marketing. In these three days I want to show you how I cut my marketing budget in half while doubling my turnover. That’s why I created my own Growth Hacking method.
Now we are 15 people with presence in 3 countries.
I am ready to give my best so you can become the best growth hacker of the moment.
I am looking forward to share my learnings and reflections. Let’s grow together!
What you will take away from this training
*Very small groups: maximum 10 people.
At the end of this training, you will:- Know exactly why Growth Hackers focus on the entire customer journey and not just traffic.
- Be able to implement new ideas much faster than today.
- Improve the conversion rate for your website.
- Know the best hacks from the companies that are doing the best.
- Have an overview of which marketing channel has the most important growth lever for you.
- Know exactly how to create a simple sales funnel that is continuously filled with new leads.
- Be able to create conversion-optimized websites and landing pages in as little as 1 hour
- Know why creating cross-functional growth teams represents Growth Hack No.1
- Be part of an active community of Growth Hackers to share and learn new strategies, hacks and tools continuously.
Be the co-founder of your first social project, with the MVP in place and the first users!
Home full of motivation and eager to start implementing your top 3 growth hacks as soon as possible!
Where and when does it take place?
*Very small groups: maximum 10 people.
Every month we do the same experience in different dates and locations, during 3 days we will be in an exclusive luxury house.
Future editions:
Rome
August 2022
saragossa
September 2022
If other dates work better for you, leave me your email and I will let you know with more details when the date is closer:
What does
this training include and how much does it cost?
- Full training program, including accommodation and meals, valued at 5.000€.
- Training slides, practical tools guide and case studies of the best hacks, valued at 400€.
- Bonus 2, personalized monthly follow-up group session for 3 months, valued at 500€.
- Bonus 3, access to «my close circles» program for 1 year, where I count monthly learnings, valued at 500€.
Total 6.700€.
Introductory offer 897 € (one-time payment, or pay in three installments of 299 €)
Bonus 1, access to Growth Hackers private group, valued at 300€
Guarantee
I am convinced that the value of the course is far superior to the price I currently
have with the discount.
I only want to have satisfied students, so if after the first morning of training, you think you have the wrong course or that this is not for you. You can leave and I will refund your money. No questions asked, no explanations.
If you have any questions, please contact me
If you still have questions, ask me!
Or if you prefer, schedule a call with me to solve your doubts:
Frequently Asked Questions:
No previous
knowledge is required, but a lot of willingness to learn and put into practice.
Ideal for:
- Entrepreneurs
- Consultants
- Marketers
- Product Owners
- Startup and company Founders
- Digital Marketers
- Developers
- Business Developers
- Digital Freelancer
Interested in reorienting your career
What happens in Growth Hacking House, stays in Growth Hacking House. But yes, we will send all the documentation seen in the course so you can review it whenever you want .
All the course content is private and the use is exclusive to the people who have taken the training. Therefore, total or partial reproduction is strictly forbidden without the explicit consent of the author.
It depends on the city, but it usually lasts three days (sleeping in the house for two nights). Go inside the details of each training and there you will find all the information.
Send me a message or schedule a call and ask me anything you want without any obligation.
Do you prefer to have private lessons?
Are you looking for a private tutor? I need to meet you to assess your current knowledge, understand your needs/motivations and see if I am the right one to help you.